The J.D. Power 2024 U.S. Mobility Confidence Index (MCI) Study brings together two organizations with an aligned mission to understand consumer knowledge and acceptance of fully automated, self-driving vehicles. Each organization has extensive independent research experience providing consumers, government, and industry with a data-driven comprehension of consumer behaviors. In this collaboration, the partners leverage each other’s experience and data to develop insights that enhance the global conversation regarding consumer viewpoints on automated vehicle (AV) comfort level, roadblocks/enablers to acceptance, and new topics impacting AV adoption. Since 2019, J.D. Power has conducted the annual Mobility Confidence Index Study to provide a comprehensive measurement of consumer readiness for fully automated, self-driving vehicles. In 2021, J.D. Power’s efforts in this area were combined with MIT Advanced Vehicle Technologies (AVT) consortium’s multi-year research centered on assessing consumer knowledge and acceptance of driving automation (Lee et al., 2021) to create today’s comprehensive MCI study that provides a yearly barometer of consumers’ interests in new mobility solutions and related topics.
