The journey toward safe, trusted, and inclusive automated mobility doesn’t end in the lab — it continues in the streets, communities, and daily lives of citizens. That’s why we are proud to share that PAVE Europe is participating in CCAMbassador, a newly launched Horizon Europe Coordination and Support Action (CSA) designed to bridge the gap between research innovation and large-scale deployment across Europe.
What is CCAMbassador?
CCAMbassador builds on the foundation laid by the FAME project, taking the baton further from research coordination toward real operational readiness. Its vision: to expand stakeholder engagement beyond the expert community, bringing public authorities, operators, and citizens into the conversation.
Key objectives of CCAMbassador include:
- Identifying key building blocks for deploying CCAM services in real-world settings
- Strengthening cooperation across EU Member States, associated countries, and stakeholder groups
- Enhancing and adapting the CCAM Knowledge Base and EU Common Evaluation Methodology (EU‑CEM) for broader usability
- Raising awareness and capacity among public authorities, operators, and citizens
- Supporting harmonization, consensus building, and alignment of deployment strategies across Europe
CCAMbassador officially launched on 1 June 2025 and will run through 31 May 2028.
PAVE Europe’s Role: Bringing the Public into the Picture
In CCAMbassador, PAVE Europe’s mission aligns closely with the project’s goal of moving beyond pure technological development to inclusive, transparent deployment. Our role will focus on:
- Public awareness & engagement — helping to design campaigns, workshops, and dialogues that bring citizens into the conversation on automated mobility
- Tailored content & capacity building — adapting knowledge from the CCAM Knowledge Base and EU‑CEM to be accessible and actionable for public authorities, operators, and the general public
- Bridging stakeholder perspectives — ensuring that public concerns, expectations, and trust metrics are incorporated into deployment pathways, harmonization efforts, and policy strategies
- Supporting consensus & alignment — working alongside national and regional actors to build shared understanding, trust, and readiness for CCAM implementation
Through these contributions, we aim to ensure that automated mobility is not just a technical achievement—but a socially grounded transformation.
Why It Matters
Too often, automated mobility efforts remain siloed within research labs or expert circles. CCAMbassador is shifting that model by opening the doors to implementation actors and citizens. By doing so, it can help accelerate deployment while managing public expectations, building trust, and avoiding misalignments between innovation and real-world needs.
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This project has received funding from the European Union’s Horizon Europe research and innovation programme under Grant Agreement No. 101203053. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Climate, Infrastructure and Environment Executive Agency (CINEA). Neither the European Union nor CINEA can be held responsible for them.
