Zurich, Switzerland / Brussels, Belgium [09/07/2025] – Partners for Automated Vehicle Education Europe (PAVE Europe), a non-profit coalition dedicated to advancing public education and understanding of automated vehicle (AV) technology, is proud to announce that Embotech, a leading provider of production-grade autonomous driving solutions, has joined the coalition as a new member.
Headquartered in Zurich, Switzerland, Embotech specializes in Level 4 autonomous driving technology for industrial logistics environments such as ports, factories, and vehicle yards. The company’s software enables real-time autonomous driving in dynamic, mixed-traffic zones – entirely without manual intervention. Embotech’s solutions are already in operation in high-throughput environments, including autonomous terminal trucks at APM Terminals in Rotterdam and automated vehicle marshalling at three BMW production sites in Germany – with global rollout underway.
“Embotech brings hands-on experience from operational deployments where autonomy is not a future goal, but a working reality,” said Guido di Pasquale, PAVE Europe’s Managing Director. “Their perspective is especially relevant as we broaden the conversation beyond passenger vehicles and into logistics and industrial applications.”
By joining PAVE Europe, Embotech contributes practical insights from non-public road deployments – helping inform public and stakeholder understanding of how autonomy delivers safety, predictability, and efficiency in constrained, high-complexity environments.
“We’re pleased to join a platform that values fact-based communication and cross-sector collaboration,” said Andreas Kyrtatos, CEO of Embotech. “Our focus is on deploying autonomy where it already makes sense – and where it can deliver measurable value today.”
PAVE Europe welcomes Embotech to the coalition and looks forward to their contribution in supporting transparency, education, and responsible advancement of autonomous vehicle technologies across all sectors.
For more information about Embotech, please visit here.
For more information about PAVE Europe, please visit here.
About PAVE Europe
Partners for Automated Vehicle Education (PAVE) Europe is a non-profit coalition that seeks to raise the level of public knowledge of automated vehicle technology and the potential benefits for safety, mobility, equity, and congestion. PAVE Europe’s diverse membership includes international corporations, start-ups, consumer advocates, nonprofit groups, and other stakeholders. PAVE Europe seeks to educate and facilitate dialogue among industry, policymakers, and the public to advance the development and deployment of AV technology.
About Embotech
Embotech is an award-winning provider of cutting-edge autonomous driving solutions for industrial logistics, with a focus on Automated Vehicle Marshalling in passenger car factories and Autonomous Tractor Solutions at port terminals and logistic centers. The company delivers safe and reliable autonomous transportation by leveraging the real-time optimization technology it has been developing since 2013. More info: www.embotech.com
Contact:
Nicola Hare
Project and Engagement Manager
PAVE Europe
