This toolkit will provide you with a set of clear definitions, terminologies
and explanations, using plain language for you to consider for use in your
own self-driving vehicle marketing. It contains specific guidance on how
the first commercially available self-driving feature – AUTOMATED LANE
KEEPING SYSTEM technology – operates, and will be updated as other
features become available.
Developed by the Centre for Connected and Autonomous Vehicles’
AV-DRiVE Group, the toolkit will provide you with messages, guidance
and material that can be embedded within your marketing and
communications strategies. AV-DRiVE includes the Society of Motor
Manufacturers and Traders (SMMT) and representatives from the insurance
industry, advertising sector, law enforcement, road safety organisations
and other government departments.
By working together to communicate clearly and consistently about
self-driving vehicle technology, we will build market confidence, avoid
confusion and harness the full benefits of this technology.
