Ingrid Skogsmo is senior research leader for future mobility at VTI, the Swedish National Road and Transport Research Institute, and president of ECTRI (European Conference of Transport Research Institutes). She is a member of the executive group of the Cooperative, Connected and Automated Mobility Partnership (CCAM), where she is leading the work on “Societal Aspects & People Needs”. Her experience includes 25 years in the automotive industry and being National Expert for automated mobility and road safety at DG RTD.
PAVE: Ingrid, how does your work align with the mission of PAVE to educate the public on AV technology and its promise?
One of the key objectives of the CCAM Partnership is high public acceptance and adoption of CCAM solutions by 2030 with a clear understanding of its benefits and limits as well as rebound effects. To this end, Cluster 6 (Societal Aspects & People Needs), which I lead, is identifying research needs and activities aiming for increased public awareness of demonstrated benefits for users and society by 2030.
PAVE: What are current barriers you see in public acceptance of automated vehicles?
I believe a current barrier is insufficient proven benefits of automated vehicles. In many cases AVs are seen as a result of “technology-push” rather than “needs-driven pull”.
